We believe you should be able to have your cake and eat it too
You don’t have to have a big budget to benefit from the expertise of a firm that’s hired by those who do
What does this mean for you? It’s the best of both worlds.
In addition to solving sticky challenges soup-to-nuts, we’re taking the most popular parts of our full service solutions and making them accessible to everyone. Here’s how:
- Downloadable Blueprints— Roadmaps focused on a specific topic, so you can concentrate on what matters most
- Community Coaching Leagues— A hybrid of conference, coaching, and community learning in small teams of peers
- One Day Workshops— Onsite intensives with your team, designed to cover a lot of ground by focusing on one goal
- Fast Focus Coaching Calls— When you just need a quick point in the right direction
We changed our name from AspireOne to Mavericks in 2024 to reflect this new approach in how we help moving forward.
Who’s Behind Mavericks?
We’ve dedicated our careers to helping ministries reach more people, more effectively. Both as hired help and full-time staff, we’ve been partnering with ministry leaders for over 25 years. From individuals with a dream to make a difference, church plants, and 200+ yr old congregations with fresh vision, to global Christian nonprofits and multisite ministries with over tens of thousands in weekend attendance.
Chances are high we’ve helped someone in your shoes a time or two, and we’d love to share what we’ve learned with you. We’ve taught in marketplace MBA classes, countless conferences across the country, and leadership teams large and small with the mission of helping ministries reach people more effectively.
A lot has changed in communications, marketing, and mindsets over the years but one stayed the same— The Church with a capital C needs help reaching people, now more than ever.
And sometimes that means thinking differently. Questioning how things “should” be. Stretching imaginations. Encouraging different ways of thinking and a willingness to try something new. Our name not only reflects our mindset, but of those who tend to love working with us the most.
Because the stakes are too high to settle for anything less.
Dawn Nicole Baldwin
Founder, Lead Strategist
Keith Baldwin
Partner, Chief Executive Officer
"We are thankful to have worked with Mavericks. They communicated clearly, provided custom options for our projects, listened to our requests, and delivered exactly what we were looking for in a timely manner. I highly recommend them--they will meet and exceed your expectations. Great company."
Greg Armbrecht
"We love working with Dawn and her team! Whether it's helping us identify our brand, crafting key phrases to help express our missional identity, or overhauling a website, they 'get' it and are reliable, timely, helpful partners. Every church needs what this team brings to the table"
Ben Cachiaras
At Christ Church, we realized the need for a better website. Mavericks came to our rescue, helping us showcase our identity and values through captivating words and visuals. They truly understood our frustrations and aspirations, creating a beautiful website that surpassed our expectations. Mavericks not only gave us a public face-lift but also equipped us with practical ministry tools for the future. If you're searching for exceptional communication support, we wholeheartedly recommend them.
Daniel Meyer
We are so grateful for Dawn and her team! Truth is we didn’t have an idea on how to rename and rebrand. Our time with Mavericks was insightful, educational, and confirming. They helped give us the confidence to launch our new look to our community.
Jason Robinson
Working with the team behind Mavericks is a unique and rewarding experience. Dawn and Keith both understand the power and purpose of the church. Often times technical expertise clashes with the heart of the ministry: to advance the Kingdom of God by teaching the Word of God, to love and serve people well in excellence while using modern communication tools. They offered us customized technical expertise, communications strategies, branding solutions, and onsite support that allowed our ministry to not only clarify its short and long term ministry goals, but also serve and love the congregation in excellence with modern communication tools. The big picture strategies as well as the tactical input provided by their team helped us streamline how we interact with newcomers and committed families. We were successful in adjusting our methods to be more effective without changing the message God gave our ministry to carry.
Apostle Michele Jackson
My introduction to Dawn Baldwin came when were reconsidering how to structure and train our Creative Team. As she began assessing that team she helped determine appropriate job descriptions and elevated executive skill level. Her expertise aided us greatly as she organized responsibilities and expectations. Her involvement has been a true gift to us in that area.
Doug Andersen
Dawn and the team took our church through a rebranding process. I was impressed with how they take the time to understand your church or organization before forming a strategy. Her expertise was invaluable & her communication skills were a huge plus. I would use her team again in a heartbeat! What's more, I do not hesitate recommending them to other churches in my own ministry.
Blake Coffee
I recommend them without reservation! Their team provided the direction and guidance needed to take our Communications Ministry to the next level, and encouraged our staff in processing long range vision. They exceeded all of our expectations.
David Welsh
I wrote the book on branding, but when I need to create a branding strategy for one of my clients, I always turn to Dawn Nicole Baldwin at Mavericks. She has a remarkable ability for guiding leaders in positioning their organizations for success.
Phil Cooke
The people behind Mavericks are the real deal. For over two decades, they’ve been coming alongside churches & ministries with the passion & perspective to make pixels & paper dance. They understand the intersection of big vision, limited resources, & creative possibility
Brad Abare
